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Wiz Khalifa Partners with Supreme to Expand Cannabis Brand -- CFN Media

GlobeNewswire Tuesday, 18 December 2018
SEATTLE, Dec. 18, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- CFN Media Group (“CFN Media”), the leading agency and financial media network dedicated to the North American cannabis industry, announces publication of an article discussing The Supreme Cannabis Company Inc. (TSX-V: FIRE) (OTCQX: SPRWF) (FRA: 53S1). Supreme recently announced an exclusive consulting agreement with Wiz Khalifa’s Khalifa Kush Enterprises (KKE) to develop and launch a line of premium cannabis products into the nascent Canadian market. The move could bring KKE’s tremendously successful strains in the United States market north of the border into Canada’s newly recreational market.The music industry has become increasingly intertwined with the cannabis industry over the past several years. With the partnership between Canopy Growth Corp. and Snoop Dogg in 2016, these relationships grew even closer on an international level. Cannabis companies around the world have sought out ways to partner with these musicians to leverage their cannabis expertise.

*The Cannabis Tastemaker*

Wiz Khalifa is a Grammy Award-winning American rapper, singer, songwriter, and actor that has become an icon within the cannabis community. After partnering with Colorado-based RiverRock Cannabis in 2016, Khalifa developed his own line of regulated marijuana strains, products, and concentrates under the Khalifa Kush brand. These products have already hit dispensary shelves across most states where cannabis has been legalized.

In addition to creating his own cannabis strains, the musician has taken other avenues to raise awareness for the cannabis industry. He launched Weed Farm on 4/20 last year—a mobile game where players can operate their own marijuana businesses—and continues to release albums, like Rolling Papers, that are cannabis-focused. He also continues to perform at cannabis cups and other industry events around the world.

The move follows many other high-profile celebrities that have introduced their own brands, including Snoop Dogg’s Leafs by Snoop, Bob Marley’s (heirs) Marley Naturals, Margaret Cho’s Cho-G, Willie Nelson’s Willie’s Reserve, and Tommy Chong’s Chong’s Choice. The popularity of these cannabis icons has made them extremely valuable to cannabis companies in the United States looking to expand consumer awareness.

*Expansion into Canada*

The Supreme Cannabis Company recently announced an exclusive consulting services agreement with Khalifa Kush Enterprises Canada ULC—an affiliate of Khalifa Kush Enterprises LLC in the United States. Under the terms of the agreement, the two companies will develop and launch a line of premium cannabis products under the KKE brand and distribute them through Canada’s nascent recreational market.

“Canada is a very important place to me with the idea for ‘Kush and Orange Juice’ being created in Toronto, it’s the perfect start for the international expansion of Khalifa Kush,” said Wiz Khalifa, Principal of KKE. “My team and I have spent the past year finding a partner that shares our vision, values, and passion for cannabis. The team at Supreme Cannabis understands the importance of high quality cannabis and how to produce [it at scale].”

Supreme Cannabis will have exclusive rights to the KKE brand within Canada, as well as potential expansion into international markets, pending approval from KKE and the legal status of the products in those markets. While celebrity endorsements aren’t permitted by Health Canada, the KKE brand’s strong reputation in the United States could help reassure customers of the ultra-premium quality of the cannabis.

“Wiz is a globally-recognized cannabis taste maker and connoisseur,” said Supreme Cannabis President John Fowler. “I was impressed by the quality of the ‘Khalifa Kush’ strain and the level of care and involvement Wiz had with developing the strain and working with cultivators to continue to improve quality batch-by-batch. We’re excited to be working with KKE Canada to build out another brand with the same commitment to quality.”

*Looking Ahead*

The Supreme Cannabis Company Inc. (TSX-V: FIRE) (OTCQX: SPRWF) (FRA: 53S1) represents a compelling investment opportunity in Canada’s cannabis industry. In addition to its partnership with Wiz Khalifa, the company’s 7ACRES licensed producer subsidiary operates a 342,000 sq. ft. facility in Ontario that has already secured numerous provincial supply agreements and consistently ranks high among recreational brands.

The company’s portfolio also includes an equity investment and long-term global distribution partnership with Lesotho-based Medigrow for the exportation of medical-grade cannabis oil.

For more information, visit the company’s website at

Please follow the link to read the full article:


The above article is sponsored content. Emerging Growth LLC, which owns and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation:

*About CFN Media*

CFN Media (CannabisFN) is the leading agency and financial media network dedicated to the global cannabis industry, helps companies operating in the space attract investors, capital, and publicity. Since 2013, private and public cannabis companies in the US and Canada have relied on CFN Media to grow and succeed.

Learn how to become a CFN Media client company, brand or entrepreneur:

Download the CFN Media iOS mobile app to access the world of cannabis from the palm of your hand:

Or visit our homepage and enter your mobile number under the Apple App Store logo to receive a download link text on your iPhone:

*Disclaimer* is not an independent financial investment advisor or broker-dealer. You should always consult with your own independent legal, tax, and/or investment professionals before making any investment decisions. The information provided on (the ‘Site’) is either original financial news or paid advertisements drafted by our in-house team or provided by an affiliate., a financial news media and marketing firm enters into media buys or service agreements with the companies that are the subject of the articles posted on the Site or other editorials for advertising such companies.  We are not an independent news media provider. We make no warranty or representation about the information including its completeness, accuracy, truthfulness or reliability and we disclaim, expressly and implicitly, all warranties of any kind, including whether the Information is complete, accurate, truthful, or reliable. As such, your use of the information is at your own risk. Nor do we undertake any obligation to update the items posted. received compensation for producing and presenting high quality and sophisticated content on along with financial and corporate news.  

The above article is sponsored content. Emerging Growth LLC, which owns and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation:

Frank Lane

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