21Shares Hires ETP Industry Veteran to Accelerate Institutional Adoption of Crypto Assets

*Lucy Reynolds joins the 21Shares AG executive team as Chief Operating Officer*

*Zürich – 22 September 2020 –* 21Shares AG, the pioneering issuer of Exchange Traded Products (ETPs) with cryptocurrencies as underlying assets, has added to its executive team with the appointment of Lucy Reynolds as Chief Operating Officer. 

Lucy joins from WisdomTree Europe’s leadership team where she was Head of Product Management.  Prior to that she was the Head of Product Development at ETF Securities where she was a part of the executive team and instrumental in building their suite of Exchange Traded Products in Europe, the US and Australia. Before working at ETF Securities, she spent 7 years at Dechert LLP where she worked in their London, New York and Munich offices acting for a wide range of fund and asset management clients including ETF Securities as they set up their first products. Most recently Lucy has returned from a sabbatical in which she skied over 1000km to the South Pole over 53 days.

Lucy will work closely with the two founders, Chief Product Officer and President Ophelia Snyder and Chief Executive Officer Hany Rashwan in overseeing the growth of 21Shares from a Fintech start-up asset manager to an established presence within the space. Her appointment comes at a time when 21Shares has seen its assets pass $100 million and its products listed on regulated markets in Europe with listings on Deutsche Boerse and the Vienna Exchange.

Commenting on Lucy's hiring, *Hany Rashwan, CEO of 21Shares*, said: "Lucy brings together the perfect mix of product, regulatory, and organizational management skills honed throughout years at some of the largest financial asset management firms. Her creativity and wealth of experience will help us cement our early leadership in the burgeoning crypto-asset field.”

Note to Editors

*About 21Shares*

21Shares makes investing in crypto assets as easy as buying shares using your conventional broker or bank. Investors can invest in cryptocurrencies using a conventional ETP structure easily, safely, and in a regulated framework on the Deutsche Boerse, Wiener Boerse, SIX Swiss Exchange, BX Swiss and Boerse Stuttgart. Founded in 2018, 21Shares is led by a team of talented serial entrepreneurs and experienced professionals from the technology and financial world. Headquartered in Zug, with offices in Zurich and New York, the company has launched several world firsts, including the first listed crypto index (HODL) in November 2018. 21Shares has eleven crypto ETPs listed today and has over $100 million in AuM in listed ETPs. For more information, please visit www.21shares.com.

*Press Contact 21Shares*

Laurent Kssis    press@21shares.com    +41 44 260 8660

*Disclaimer*

This document and the information contained herein are not for distribution in or into (directly or indirectly) the United States, Canada, Australia or Japan or any other jurisdiction in which the distribution or release would be unlawful. This document does not constitute an offer of securities for sale in or into the United States, Canada, Australia or Japan.

This document does not constitute an offer to sell, or a solicitation of an offer to purchase, any securities in the United States. The securities of 21Shares AG to which these materials relate have not been and will not be registered under the United States Securities Act of 1933, as amended (the "Securities Act"), and may not be offered or sold in the United States absent registration or an applicable exemption from, or in a transaction not subject to, the registration requirements of the Securities Act. There will not be a public offering of securities in the United States.

This document is only being distributed to and is only directed at: (i) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "Order"); or (ii) high net worth entities, and other persons to whom it may lawfully be communicated, falling within Article 49(2)(a) to (d) of the Order (all such persons together being referred to as "relevant persons"); or (iv) persons who fall within Article 43(2) of the Order, including existing members and creditors of the Company or (v) any other persons to whom this document can be lawfully distributed in circumstances where section 21(1) of the FSMA does not apply. The Securities are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such securities will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this document or any of its contents.

In any EEA Member State (other than the Austria, Belgium, Denmark, Finland, France, Germany, Great Britain, Ireland, Italy, Luxembourg, Malta, the Netherlands, Norway, Spain and Sweden) that has implemented the Prospectus Regulation (EU) 2017/1129, together with any applicable implementing measures in any Member State, the "Prospectus Regulation") this communication is only addressed to and is only directed at qualified investors in that Member State within the meaning of the Prospectus Regulation. Exclusively for potential investors in Austria, Belgium, Denmark, Finland, France, Germany, Great Britain, Ireland, Italy, Luxembourg, Malta, the Netherlands, Norway, Spain and Sweden the 2019 Base Prospectus (EU) is made available on the Issuer’s website under www.21Shares.com. The approval of the 2019 Base Prospectus (EU) should not be understood as an endorsement by the SFSA of the securities offered or admitted to trading on a regulated market. Eligible potential investors should read the 2019 Base Prospectus (EU) and the relevant Final Terms before making an investment decision in order to understand the potential risks associated with the decision to invest in the securities. You are about to purchase a product that is not simple and may be difficult to understand.

This document is not an offer to sell or a solicitation of an offer to buy or subscribe for securities of 21Shares AG. Neither this document nor anything contained herein shall form the basis of, or be relied upon in connection with, any offer or commitment whatsoever in any jurisdiction. This document is not a prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations, a simplified prospectus within the meaning of the Swiss Collective Investment Schemes Act, or a listing prospectus as defined in the listing rules of SIX Swiss Exchange AG or of any other exchange or regulated trading facility in Switzerland or a prospectus under Prospectus Regulation or any other applicable laws. Copies of this document may not be sent to jurisdictions, or distributed in or sent from jurisdictions, in which this is barred or prohibited by law. The information contained herein does not constitute an offer to sell or the solicitation of an offer to buy, in any jurisdiction in which such offer or solicitation would be unlawful prior to registration, exemption from registration or qualification under the securities laws of any jurisdiction.