International Tennis Stars Turn Old El Paso Tortilla Launch into a Worldwide Charitable Event

Business Wire

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MINNEAPOLIS--(BUSINESS WIRE)--What began as a new product launch for Old El Paso Tortilla Pockets™ in Australia has turned into a global match between leading tennis players, and the winner is local food banks. While the ball has bounced around the world, it landed in North America with the #MessFreeChallenge waged from Canadian tennis star Genie Bouchard to U.S. tennis phenom Sofia Kenin. And Kenin closed it out with a final challenge to her rival and teen sensation Iga Swiatek. Aussie tennis

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