Moody Jones Is Bringing Artist’s To the Top in the Middle of a Pandemic

*SAN FRANCISCO, CA / ACCESSWIRE / December 22, 2020 /* Having helped artists revive their careers, get Grammy nominations, and break streaming records, the music industry wants to know, who is Moody Jones?

Before establishing himself as a Vice President for the independent record company, EMPIRE, Moody worked on a gamut of marketing programs, ranging from Jagermeister to EA Games. Over seven years, he began to slowly build a name for himself by establishing relationships with record labels directly through Wavo.me and helped scale the company from $500 to $500K in monthly revenue. He soon realized his potential and created his very own marketing agency, Everybody Knows, which EMPIRE was a client of.

Since starting with EMPIRE, Moody has been able to work with various artists, ranging from up-and-coming 2020 Grammy Nominee D Smoke to superstars like Tyga and Snoop Dogg. His ability to customize each release rollout to the current digital market has helped him identify potential audiences across a multitude of social media platforms - Instagram, TikTok, and Twitter - and promote the brand they represent.

"People often think that music is consumed with our ears. Today, music is consumed with our eyes first," says Moody.

Listening to music is not solely an auditory experience. When searching for a song, the first thing one sees is the album cover art, the name of the artist, or a video associated with it. If an artist is being presented to you in a discovery fashion, then chances are you're going to see a post about it. This goes to show that the branding of an artist goes beyond their content; rather, their brand sells who they are and what they represent. And what Moody emphasizes is the need to display the individuality of each of his clients and capture their audience.

In the midst of the lockdown, while collaborating with Young Dolph earlier this year, Moody took the initiative to raise awareness of the COVID-19 pandemic. By editing face masks and hand sanitizers onto old Young Dolph album covers, the entire catalog was revisited by fans and was able to gain mass attraction. "We (Harrison & I) got the whole thing done in less than 48 hours! That's the beauty of working for an independent label and distributor," says Moody. This marketing approach exemplifies Moody's ability to combine current digital markets with the relevant music culture.

Today, a lot of labels seem out of touch with the culture of the industry; the proof of that is in their copy-paste marketing strategies. From being a producer to being an artist, signing contracts to creating contracts, Moody understands how it feels to be on both ends of the music industry. Using his cultural intelligence, Moody can revolutionize the common approach to marketing.

"My cultural intelligence is what I pride myself on," Moody states. "You can have all the fan data in the world, but if you don't understand the artist, their songs and the current market, that data to me is useless. Think outside the box."

As Money Man's hit single about Kobe Bryant, "24", continued to gain traction on TikTok and other social media platforms back in August, Moody and Harrison (Creative Director @EMPIRE) felt it was only right to continue to pay respect to the great player. In collaboration with Dominic "The Shoe Surgeon" Ciambrone, they designed and released eight pairs of the Black Mamba Money 1's on Kobe Bryant's birthday, with each pair having used four real $100 bills. As love and support to the family, many play "24" in homage to one of the greatest artists of his own profession.

With every step he takes, Moody is revamping the music marketing industry, showing it is more than just those copy-paste methods. Cultural intelligence is what is needed in the industry as artists continue to grow. Whether it is blowing your song up on TikTok, shining the light on past albums, or helping you rise to a Grammy nomination, Moody Jones is changing the game.

*CONTACT:* 

Company: EMPIRE
Email: moody@empi.re
Phone Number: 415-666-6806
Website:https://store.empi.re/

*SOURCE:* EMPIRE 
View source version on accesswire.com:
https://www.accesswire.com/622056/Moody-Jones-Is-Bringing-Artists-To-the-Top-in-the-Middle-of-a-Pandemic