Local TV Dominates Viewership for NFL Playoff Games

NEW YORK--(BUSINESS WIRE)--In an analysis of viewership during the NFL playoff game between the Baltimore Ravens and the Tennessee Titans, TVB, the not-for-profit trade association representing America’s local broadcast television industry, found that local broadcast TV drove greater viewership than cable. The game aired on ESPN and was simulcast on ABC on Sunday, January 10th at 1 PM. Nationally, ABC delivered a 10.86 live + same day household rating (13,139,000 households), while ESPN deliver