Ralph Lauren Reimagines the Closet of the Future With ‘The Lauren Look’

NEW YORK--(BUSINESS WIRE)--Ralph Lauren today announced the introduction of ‘The Lauren Look,’ the Company’s first subscription apparel rental initiative, with the Lauren Ralph Lauren brand. Ralph Lauren is the first luxury brand to pioneer a fully articulated rental model, offering consumers an innovative new channel to experience, engage and ultimately shop the brand. ‘The Lauren Look’ platform responds to how consumers are building their personal wardrobes in a swiftly evolving and increasin