LG Ads Launches Unified Platform for Connected TV Media and Measurement

MOUNTAIN VIEW, Calif. & SEOUL, South Korea--(BUSINESS WIRE)--LG Ads, the newest major player in connected TV and cross-screen advertising, today unveiled its platform for helping brands reach precise audiences across the fragmented TV universe, measure campaigns in flight, and optimize outcomes through closed-loop measurement and attribution. LG Ads is the result of bringing together LG’s worldwide smart TV footprint of over 120 million TVs, with TV advertising technology and analytics leader A