Acxiom Partners with Totalplay to Provide Advanced TV Solutions in Mexico

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced a new strategic partnership with Totalplay, the provider of triple play services in Mexico. This new partnership will further enhance advanced TV solutions in Mexico by combining Totalplay’s addressable demand-side platform (DSP) with Acxiom’s ethically sourced, privacy-compliant high-value audience data segments. A