New Global Survey Finds Consumers Are Becoming More Selective About Where, When and How They Share Information with Brands

LONDON--(BUSINESS WIRE)--The mobile app experience company Airship has today published a new report which highlights new consumer behaviour on mobile and their expectations from brands. Based on a survey of more than 9,000 consumers across seven countries, including the U.K, France, Germany, U.S, Australia, Singapore and India, the report found that 40% of global respondents are more likely to continue receiving brand communications if they are given controls over purpose, frequency and channel