AkzoNobel India Celebrates 18 Years of India's First Crackproof Exterior Paint
*AkzoNobel India*, a leading paints and coatings company today launched the all-new Dulux Weathershield MAX in the super-premium exterior emulsion segment of decorative paints.
*Dulux Weathershield MAX*
Launched in 2004 in India, Dulux Weathershield MAX was a true disruptor as the first crack-proof paint in the country. Celebrating its 18 years of all-weather protection of Indian homes exterior, AkzoNobel is raising the bar with its latest upgrade. The all-new Dulux Weathershield MAX now comes with the edge of advanced Polyurethane (PU) technology and redefines maximum crack-proofing and maximum toughness when it comes to home exteriors.
"Understanding the need of Indian consumers for longer all-weather protection of their home facades, we have launched the all-new Dulux Weathershield MAX with advanced PU technology. This upgrade from AkzoNobel redefines best-in-class performance for super-premium exterior paints and ensures that home exteriors are protected and look just as new, for longer," said *Rajiv Rajgopal, Managing Director,** AkzoNobel India*.
The all-new Dulux Weathershield MAX now offers consumers *9 years of assured all-weather protection for their home exteriors *against algae and fungus, colour fading, alkali, dirt and dust, when compared to a regular exterior paint.
India's first crackproof paint is further boosted with new *crackproof PU technology*. The paint film now stretches itself more to *cover larger hairline cracks up to 0.75mm* and prevents dampness - not only in exteriors, but also in the interiors of homes.
The unique Sun Reflect Technology in the all-new Dulux Weathershield MAX reflects invisible infrared rays (which is virtually half of the sun's energy). The result is that '*cool*' exterior paint keeps exterior surface temperatures up to 5C cooler than its surroundings.
Merging unmatched performance with aesthetics, it comes with ColourLock Technology that combats colour fading and delivers a super-rich sheen to exteriors that stays the same for two times longer.
The all-new Dulux Weathershield MAX is now available for purchase at authorised Dulux retail outlets across India. Visit www.dulux.in for more product information and colour inspiration.
*About AkzoNobel *
We supply the sustainable and innovative paints and coatings that our customers, communities - and the environment - are increasingly relying on. That's why everything we do starts with People. Planet. Paint. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe. We're active in more than 150 countries and have set our sights on becoming the global industry leader. It's what you'd expect from a pioneering paints company that's committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.
*About Akzo Nobel India Limited*
AkzoNobel India has been present in India for over 60 years an cd is a significant player in the paints industry. In 2008, the company became a member of the AkzoNobel Group. With employee strength of around 1,500, AkzoNobel India has manufacturing sites, offices and a distribution network spread across the country. All manufacturing facilities have a state-of-the-art environmental management system. Its commitment to Health, Safety, Environment and Security (HSE&S) has been among the best-in-class globally, with due care being taken to protect people and the environment.
*For more information*, please visit www.akzonobel.co.in.