TelevisaUnivision and VideoAmp Announce New Data, Currency and Cross-Platform Partnership to Advance Measurement of U.S. Hispanics

CANNES, France--(BUSINESS WIRE)--TelevisaUnivision, the world's leading Spanish-language media and content company, and VideoAmp, a market leading advertising measurement and optimization platform, today announced a new partnership in which TelevisaUnivision will leverage VideoAmp’s data to power its robust suite of advanced advertising solutions. Through this partnership, TelevisaUnivision will connect VideoAmp’s data to its industry-leading Hispanic household graph to power its planning, targ