CDK Global Study Finds Gen Z Car Shoppers Spend More Time Researching and Find Purchase Process More Difficult Than Older Generations

Business Wire

Published

HOFFMAN ESTATES, Ill.--(BUSINESS WIRE)--There are a lot of assumptions made about Gen Z—loosely, those born between 1997 and 2012—and the need for instant gratification, from simple online purchase experiences to real-time social media engagement. However, when it comes to buying a car, Gen Z reports to be more thoughtful and spends more time weighing decisions, while finding the experience of buying a new car more frustrating than any other generation, according to a study by leading automotiv

Full Article