Chinese Brand HEYTEA Celebrates Successful Debut of Paris Pop-up
· *Known as "Starbucks of the East", HEYTEA is the first new Asian tea chain brand to enter the French market*
· *The pop-up store achieved over €10,000 revenue on its opening day*
· *The privately-owned Chinese brand has revolutionized the tea drink industry in China where the market value of new-style tea drinks is likely to approach US$28 billion in 2025*
*PARIS, FRANCE / ACCESSWIRE / August 6, 2024 / *HEYTEA is celebrating the success of the pop-up store it has opened in Paris this summer.
The Chinese brand, the pioneer of Cheese Tea, has served approximately 20,000 people in its first four weeks and its store in Paris made over €10,000 in sales on its first day alone as large crowds gathered to try the drinks.
Before and during the Olympic Games, many well-known sportspeople have visited the store including:
· *Mo Farah - *the British athlete who won four Olympic gold medals at 5000 and 10,000 metres. He commented, "I have a sweet tooth and I love the Supreme Brown Sugar Bobo Milk and Mango Grapefruit Boom teas. They look and taste so good."
· *Jamal Murray -* Canadian NBA star who plays for the Denver Nuggets (pictured below)
· *Bao Chunlai - *the retired Chinese badminton player who won multiple international titles including the All England Open and the China Open
· *Zhao Lina - *the goalkeeper who represented China in several international tournaments including the FIFA Women's World Cup
· *Liu Xiang - *the Chinese swimmer who broke the world record for the 50m backstroke at the 2018 Asian Games
· *Wei Qiuyue - *the Chinese volleyball player who won Olympic gold at the 2016 Rio Olympics
HEYTEA also sold out all its 4,000 Olympic-themed badges within the first week, while 500 limited edition teacups have also all sold, a show of strong brand loyalty and engagement as many customers visited the store specifically to buy them.
Yujia Gu, Vice President, Overseas Strategy & Franchise, HEYTEA said, "We have received great feedback with very positive comments from local customers and the media, which has further strengthened our confidence in our innovative products and brand culture. We are more optimistic about the future development of our brand in Europe and the international market."
With this pop-up, the company, which has a customer base of over 100 million globally, has for the first time brought its distinctive range of teas to Paris, the cheese capital of the world. The pop-up, which is in collaboration with the stylish Chinese restaurant chain, BAO Family, is open until 15^th August in the French capital's vibrant 11th arrondissement.
HEYTEA, the pioneer of Cheese Tea, combines the tradition of tea with a tantalizing layer of fresh cheese foam, offering a unique and flavourful experience. Venturing beyond its roots as a modest tea shop in Guangdong in 2012, the company has revolutionized the beverage industry with its 'new style tea' movement. It has emerged as a leading innovator by incorporating fresh ingredients such as fruits, tea leaves, premium milk and natural sweeteners.
The pop-up has allowed people in mainland Europe to sample for the first time HEYTEA's iconic beverages, including Grape Boom, Mango Grapefruit Boom, Supreme Brown Sugar Bobo Milk and Cheese Green Tea.
Powered by a financing round of US$ 500 million in 2021 and significant investments from renowned entities including IDG, Sequoia China and Tencent, HEYTEA has expanded into Singapore, the UK, Australia, Canada, Malaysia and South Korea. The brand's first foray into the U.S. market saw its Broadway store in New York sell 2,500 cups on its opening day.
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*About HAYTEA:*
https://www.heytea.com/
*SOURCE:* HEYTEA
View the original press release on accesswire.com