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What you need to know in advertising today

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Friday, 7 December 2018 ()

What you need to know in advertising todayBleacher Report wants to capitalize on the buzzy rise of streetwear culture embodied in brands like Supreme.

Two years ago, Turner-owned Bleacher Report launched B/R Kicks, an Instagram account devoted to athletes and their shoes. Today the account has 1 million followers and is followed by stars like LeBron James, Kevin...
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News video: CFlight To Contextual Intelligence: A ‘Performance Report’ From NBCU’s Yaccarino

▶ CFlight To Contextual Intelligence: A ‘Performance Report’ From NBCU’s Yaccarino 05:53

LONDON – A year ago, NBCUniversal brought together a cross section of advertising and media executives in New York to confront industry “inertia.” Its own remedies represent a “very strategic cadence” that includes its growing use of contextual ad offerings, says Linda Yaccarino. Core...

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