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The company behind Marlboro reportedly aims to bet big on Juul — a move that could make the Silicon Valley e-cig startup more valuable than Airbnb (MO)

Business Insider Wednesday, 19 December 2018
The company behind Marlboro reportedly aims to bet big on Juul — a move that could make the Silicon Valley e-cig startup more valuable than Airbnb (MO)· Tobacco giant Altria plans to take a 35% stake in Silicon Valley e-cig startup Juul Labs, the Wall Street Journal reported on Wednesday.
· As early as this spring, Wall Street analysts warned that Juul sales were *starting to encroach on big tobacco's financial terrain and could negatively impact Altria stocks.*
· Altria's...
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