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It might be time to retire Mark Zuckerberg’s annual personal challenge

The Verge Wednesday, 9 January 2019
It might be time to retire Mark Zuckerberg’s annual personal challengeInside Facebook, Mark Zuckerberg’s annual tradition of setting a personal challenge has been viewed as one of the company’s best public-relations opportunities of the year. Long before Facebook was under rigorous scrutiny for the unintended consequences of its growth, the personal challenge afforded Facebook with a chance to spin up a positive news cycle around its young billionaire founder and his efforts to learn Mandarin, eat only meat from animals he slaughtered himself, and so on.

This strategy arguably peaked in 2016, when Zuckerberg announced his personal challenge for the year would be to build an artificial intelligence to control his smart home. The challenge, which came at a time when Facebook was aggressively promoting its AI...
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News video: Zuckerberg's 2019 Challenge Is Going to Be Awkward

▶ Zuckerberg's 2019 Challenge Is Going to Be Awkward 00:46

It’s that time of year, again. Time for Facebook CEO Mark Zuckerberg to announce his annual personal challenge. In previous years, he did normal things like vowing to learn how to speak Mandarin. Then, life got messy and last year he pledged that he would only work on fixing Facebook. This year,...

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