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The Washington Post is trying to go beyond cookie-based ad targeting and match ads to people without being 'creepy'

Business Insider Thursday, 7 March 2019 ()
The Washington Post is trying to go beyond cookie-based ad targeting and match ads to people without being 'creepy'· Cookie-based ad targeting that doesn't work in a mobile-dominant world is being replaced by people-based advertising.
· The Washington Post is trying to get ahead of the trend with a new ad product, FeedBuilder, that creates multiple versions of an ad and then contextually targets them to people based on what they're...
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