The world's first VR gym is opening in San Francisco. We tried it.
Sunday, 19 May 2019 Like electric scooters and vapes, virtual reality is a technological innovation that is incredibly easy to make fun of.
I associate VR — an interactive experience that transports the user to an artificial world — with gamers, the porn industry and people who ride Boost Boards in the bike lane. This is why, when I noticed Black Box VR pop up on Market Street, across from the headquarters of Twitter and Uber, it felt like the punchline to a joke only a San Franciscan could make.
Black Box is the world's first VR gym. Founded in 2016 by Ryan DeLuca and Preston Lewis, the company plans to transform — ok, "disrupt" — the boutique fitness industry by fusing two things Americans love: trendy fitness and video games. I don't like either of these things, so I decided to try it.
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