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Amazon's private-label business is on a tear and rival marketers are racing to stay a step ahead of its tactics

Business Insider Thursday, 23 May 2019 ()
Amazon's private-label business is on a tear and rival marketers are racing to stay a step ahead of its tactics· *Amazon is building up its own brands, requiring rival marketers to navigate a slew of Amazon brands that it's heavily promoting on its platforms.*
· *Established brands now have to compete with Amazon's private label lines and contend with its creative limitations with ads.*
· *Marketers are fighting back by using highly...
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