The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth under criminal investigation

Business Insider


· E-cigarette company Juul, which won an investment from tobacco giant Altria at a $38 billion valuation, faces an uncertain future.
· Analysts have credited Juul with single-handedly resurrecting the slumping e-cigarette market.
· But Juul is confronting challenges that include warnings from national regulators, probes by...

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