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The 'radically different' Essential Phone 2 is on its way, but why?

PC World Wednesday, 9 October 2019 ()
It’s been more than two years, several price cuts, and one mass layoff since Andy Rubin’s Essential burst into the scene with a new kind of phone. Hailed by critics and instantly declared the next big thing, it was the first Android phone with a notch, no headphone jack, a modular magnetic system, and an overinflated sense of purpose.

In no uncertain terms, Essential Phone was a beautiful disaster. Initial figures put sales south of 100,000, the promised charging and audio mods arrived late or not at all, and the AI-powered home hub turned out to be pure vaporware.

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