The top Disney Plus exec says it will have to push beyond its family-friendly image to succeed, and its Netherlands test run hints at how (DIS)

Business Insider

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· One of Disney Plus' biggest challenges, when it launches in the US on November 12, will be pushing beyond the company's family friendly image to attract a broader audience of streaming users, Kevin Mayer, the Disney exec overseeing the platform, said at a media event in New York in November.
· A two-month trial of the...

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