The CEO of C. F. Martin & Co. explains why the iconic American brand has endured and prospered since 1833

· Chris Martin is the CEO of C. F. Martin & Co., the most famous maker of acoustic guitars in the world.
· The company was founded by his great-great-great-grandfather, a German immigrant, in 1833.
· Martin has been steering the company into its third century, tackling numerous challenges while remaining focused on the...