Social video commerce startup MikMak is becoming an e-commerce software platform and promising it can help brands like Hershey and Petco drive more sales

· Social video commerce platform MikMa is turning into a broader enterprise software platform and claiming it can help brands optimize their online sales.
· MikMak says it can help brands and retailers understand what channels, audiences, and creative actually get people to buy.
· MikMak claims to work with more than 150...