How Tesla failed to maintain a huge lead in residential solar, and why Elon Musk is unlikely to win it back

Business Insider

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· SolarCity dominated the rooftop solar industry in the years before it was acquired by Tesla in 2016.
· Now the firm, part of Tesla's energy business, has just 4.6% of the market share, according to the research firm Wood Mackenzie. 
· What happened? SolarCity was a huge solar installer, but was struggling financially when...

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