How Peloton's 21 fitness-influencer cycling instructors use Instagram fame to market the brand and keep customers coming back

· Peloton is an at-home fitness company that offers livestream and on-demand fitness classes to its subscribers, many of whom use the company's custom bikes and treadmills.
· It hires popular fitness instructors to stream classes to thousands of users in the US, UK, Canada, and Germany, with 21 cycling trainers and an...