Publicis spent $30 million to build Marcel, an AI tool that was supposed to 'break the industry.' Instead, it's been hampered by confusion, ridicule, and delays

Publicis spent $30 million to build Marcel, an AI tool that was supposed to 'break the industry.' Instead, it's been hampered by confusion, ridicule, and delays

Business Insider

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· In June 2017, Publicis Groupe announced that it would skip all awards and industry events for a year to develop an AI-driven project management platform called Marcel.
· It was supposed to be Arthur Sadoun's first big move as CEO of the world's third-largest holding company and create a huge splash in the industry.
· *But...

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