Inside Frito-Lay's response to the COVID-related snack surge, from shifting its supply chain to creating snacks.com

· People are buying and consuming snacks differently than before. 
· Frito-Lay, the savory snacking subsidiary of PepsiCo. responsible for brands like Tostitos, Doritos, Cheetos, and Lays, had to pivot business to feed the salty cravings of its consumers.
· From launching a brand new DTC site in just 30 days to pivoting...