TikTok is transforming the influencer rulebook — we spoke to the viral video-makers about mastering its elusive algorithm and why they prefer it to Instagram

Business Insider


· People who struggled to find an audience on platforms like Instagram have found viral success on TikTok, the video app beloved by Gen Z. Many have started to master the short-video app's elusive algorithm.
· Now, the most popular creators are being snapped up by talent agencies, and businesses are sizing up how they work...

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