Google is circling the $2.7 billion digital audio market with new tools that help advertisers buy Spotify and Pandora ads

· Google is adding more inventory for streaming audio to its programmatic ad platform as it seeks to sell a bigger share of ads on Spotify, Pandora, and iHeartMedia.
· It also just built a new feature that helps marketers create audio placements from scratch, which could help it win share with small advertisers.
· Google...