Starz execs explain how they're partnering with potential rivals like Amazon and Apple and sharpening their programming focus to cut through the noise (LGFA)

Starz execs explain how they're partnering with potential rivals like Amazon and Apple and sharpening their programming focus to cut through the noise (LGFA)

Business Insider

Published

· *Starz has added streaming subscribers and reduced cancellations, even as legacy-media giants like WarnerMedia and Peacock launch rival offerings. *
· *Two top Starz execs told Business Insider that comarketing with platforms including Amazon Prime Video and Hulu has been key to that growth.*
· "We're going to market with...

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