Inside the creation of TikTok star Addison Rae's new brand Item Beauty, from the first pitch to product development

· Addison Rae Easterling, the TikTok star with over 55 million followers, launched Item Beauty, her first brand, on August 11.
· Easterling recently came in No. 1 on Forbes' highest-earning TikTok stars list and was estimated to have made $5 million in yearly income.
· Easterling launched Item Beauty in partnership with...