Fujifilm’s new Instax Square SQ1 brings the instant camera back to its basics

The Verge Wednesday, 16 September 2020 ()
Fujifilm’s new Instax Square SQ1 brings the instant camera back to its basicsPhoto by Becca Farsace / The Verge

I didn’t think my current socially distant life was fun enough for an Instax camera when I received Fujifilm’s new Instax Square SQ1 a few weeks ago. There were no friends laughing on my couch or tables full of hard seltzer and chips. I was alone, with no Instagram-worthy moments that a Polaroid frame would make cute. Yet, as I began taking photos of my office-apartment-studio-hybrid space, one thing became clear: a simple camera that wraps images in an iconic frame can make even the mundane look Instagram-worthy.

The Instax Square SQ1 comes in “terracotta orange,” “glacier blue,” and “chalk white.”

The Instax Square SQ1 is a large, plastic, square box that captures and prints images onto Fujifilm’s square film. It...

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