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Why Microsoft bought Bethesda for $7.5 billion

The Verge Monday, 21 September 2020
Why Microsoft bought Bethesda for $7.5 billionIllustration by Alex Castro / The Verge

Microsoft’s priciest video game acquisition, a $7.5 billion purchase of Bethesda Softworks parent company ZeniMax Media, shocked the industry on Monday. The deal puts Bethesda, one of the industry’s biggest publishers and owners of some of the most successful gaming series, under the Xbox brand. It also raises a simple but powerful question: how does buying Bethesda fit into Microsoft’s overall Xbox strategy?

The immediate and inevitable reaction from consumers focused, naturally, on competition, and whether future Bethesda titles will become Xbox exclusives. It’s a sensible concern — why, after all, would any company in an industry as cutthroat as gaming purchase a major entertainment brand if not to deprive its primary rival the...
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News video: Microsoft Buys Bethesda for $7.5 Billion

Microsoft Buys Bethesda for $7.5 Billion 01:15

On Monday, Phil Spencer and Xbox announced that Microsoft is acquiring Bethesda parent company ZeniMax.

💡 One News Page Knowledge: Other News Mentions

Bethesda Softworks American video game publisher

Xbox Boss Phil Spencer Teases Future Games From Bethesda [Video]

Xbox Boss Phil Spencer Teases Future Games From Bethesda

The gaming studio was acquired by Microsoft as part of its $7.5 billion ZeniMax buyout.

Credit: Cover Video STUDIO    Duration: 00:49Published

Microsoft Microsoft American technology company

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ZeniMax Media U.S. media company

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