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TikTok competitor Triller found allegedly inflating its user numbers

The Verge Friday, 2 October 2020
TikTok competitor Triller found allegedly inflating its user numbersIllustration by Alex Castro / The Verge

Would-be TikTok competitor Triller has allegedly inflated its monthly active user numbers, according to a report published in Business Insider.

In the last month Triller — a short-form video app that has attracted a number of TikTok stars, including the most popular person on the platform, Charli D’Amelio — announced that it had more than 100 million monthly active users. Speaking to Business Insider, six former employees dispute those numbers, and they told reporter Dan Whateley that Triller’s numbers were shady, based on their experience with the company.

Back in October of last year, Triller said it had reached 13 million monthly active users and 60 million app downloads. A screenshot provided to Business Insider of one of the...
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