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Bing is now Microsoft Bing as the search engine gets a rebrand

The Verge Monday, 5 October 2020
Bing is now Microsoft Bing as the search engine gets a rebrandMicrosoft’s new Bing logo. | Microsoft

Microsoft is rebranding its Bing search engine to Microsoft Bing today as part of a rebranding effort. While the vast majority of people are likely to still just call it Bing, Microsoft unveiled its shift toward Microsoft Bing in a blog post today. Microsoft doesn’t go into detail about why it added the company’s name to the Bing brand, other than it reflecting “the continued integration of our search experiences across the Microsoft family.”

This rebranding means Bing is now using its own updated logo and a Microsoft Bing logo on the search engine’s homepage. It’s not clear if Microsoft will eventually retire the Bing logo in favor of this more Microsoft-centric logo or simply use both in the future.

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News video: Microsoft rebrands Bing search engine as Microsoft Bing

Microsoft rebrands Bing search engine as Microsoft Bing 01:10

Microsoft is all set to rebrand its Bing search engine as Microsoft Bing on Monday as a part of its rebranding effort. According to The Verge, the shift from Bing to Microsoft Bing was announced in a blog post by the company. The tech giant did not get into details. The rebranding means that Bing is...

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