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Peacock hits nearly 22 million users, but it’s not clear how many are paying

The Verge Thursday, 29 October 2020
Peacock hits nearly 22 million users, but it’s not clear how many are payingIllustration by Alex Castro / The Verge

NBCUniversal’s Peacock streaming service has hit almost 22 million users just over three months after its launch, Comcast announced today as part of its Q3 2020 earnings release. The company didn’t say how many of those signups were for its free, ad-supported plan versus its more premium paid tiers, however.

Comcast also boasted that Peacock is “exceeding our expectations on all engagement metrics,” although it neglected to give more details on that front. Unsurprisingly, the company also saw big success in its broadband internet business over the last quarter, adding 633,000 new internet customers — a record for the company.

Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media, The Verge’s parent company.

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