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White House officials considered Elon Musk for coronavirus ad campaign

The Verge Thursday, 29 October 2020
White House officials considered Elon Musk for coronavirus ad campaignPhoto by Matt McClain/The Washington Post via Getty Images

Elon Musk was among the celebrities that Trump administration officials tried to woo for a “Helping the President will Help the Country” taxpayer-funded ad blitz that never got off the ground, according to documents released by the House Oversight Committee.

The $300 million campaign was pitched as a way to “defeat despair and inspire hope” over the coronavirus. “We must film them ASAP — we need content in the can now,” one official wrote in an email to contractors who worked on the ad campaign on September 13th.

Like many of the more than 250 celebrities screened, Musk’s status on the “Celebrity Participant Status Chart,” first reported by Politico, shows as “pending answer.” An additional note by the Tesla and SpaceX CEO’s name reads...
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