Samsung’s just announced a ton of new products: the Galaxy S21 Ultra 5G is the company’s latest flagship and SmartTags are a Tile and (maybe) Apple AirTags competitor. But the real innovation, the thing that Samsung spent almost three minutes waxing poetically about during its 2021 Unpacked presentation, was the color black.
Specifically, “phantom black,” the company’s “new” version of black for the Galaxy S21 Ultra 5G. A black that Samsung describes as “strong, fluid, and modern,” and also “unapologetic,” “resonant,” and “unforgettable,” despite looking more or less like the black phones Samsung’s rolled out almost every year. Call it Samsung entering its Adult Goth phase or maybe just a way to pad out a presentation that was light on...