Apple @ Work: Why the Genius Bar is an underrated part of the Mac experience for small businesses

Apple @ Work: Why the Genius Bar is an underrated part of the Mac experience for small businesses

9to5Mac

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As small businesses have followed the digital transformation trend of large businesses, having reliable technology has become ever more important. When devices run into issues, business owners need repairs, and they need them fast. Apple’s growing footprint Apple Store and the genius bar have become a lifeline for small businesses without dedicated IT departments.

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