iPhone 15 Ultra strategy seems likely, but it would be a shame [Opinion]

Following the launch of the Apple Watch Ultra, some are suggesting that next year’s iPhone lineup might see an iPhone 15 Ultra instead of a Pro Max.

The theory is that Apple will increase the differentiation between the Pro and Ultra model iPhones, with the twin aims of pushing up the price of the top-of-the-range model and persuading Pro buyers to switch to the Ultra …

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