by Graham Pierrepoint
Fans of cellphones from years go by will likely be very aware of the Nokia 3310 – it’s arguably the model which helped to kick-start popular appreciation of handheld communication – and it made its reappearance this year in a budget format for those phone fanatics who genuinely miss playing ‘Snake 2’ on a tiny green-and-black screen. The new Nokia 3310 was, of course, slightly more advanced than the model which came in over 15 years ago – but it looks like an even more advanced iteration is on the way – and yes, you’ll be able to use Facebook and Twitter on it.
The new, customizable 3310 is apparently arriving with 3G – which will, of course, enable the handset to connect to the internet and allow users to finally get onto social media. It’ll even come fitted with color graphics, meaning that it’s a handset that is seeming less and less like the old-school model it’s hoping to resurrect love for. Will this be a problem for users? Probably not – but will it help the phone fly off the shelves? If the appeal in a ‘new’ 3310 is in its retro appeal, adding limited versions of social media and basic browsing might not be in the best interests of the target audience.
However, this remains to be seen. On the face of things, the model seems to be a call-back to phones that came some time after the original 3310 – with color screens, polyphonic ringtones and even basic internet access – meaning that the phone could well offer emulation of a slightly later period in the life cycle of the personal cellphone. Either way, it seems to be a bankable option if Nokia is keen to get in with the ‘retro’ crowd – it’ll certainly appeal to the hipster demographic one way or another!
With Nokia looking to the past and Apple and Samsung looking to the future, where will the cellphone and smartphone craze end? Nokia are thought to be developing more advanced devices in the months to come, too – meaning that they won’t just be putting the 3310 on the line as their flagship model. A much-loved device which is getting some serious reinvention this year, will it continue to pull in the button-pushers as the months go on? If you’re a fan of retro gadgetry, it might just be worth a look.