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What you need to know in advertising today

Business Insider Friday, 10 November 2017
What you need to know in advertising todayA host of big media companies have come to a difficult realization — the enemy of the digital duopoly may be my new best friend.

The duopoly, of course, is Facebook and Google, and, to battle its growing dominance in digital advertising, media players ranging from CBS, to ESPN to Hearst and News Corp. are pooling together...
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News video: LiveRamp’s Clinger On The Quest For A Super-Cookie

▶ LiveRamp’s Clinger On The Quest For A Super-Cookie 02:28

In a digital advertising world increasingly dominated by Google and Facebook, there is still a clutch of large-scaled ad-tech platforms that give the duopoly a good run for its money. But is the two giants' lead unassailable if those platforms continue working alone? That is a question three of them...

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