by Graham Pierrepoint
For smartphone users all over the world, Shazam has been an app which provides reliable search results based on musical queries. Ever been at a party or out at the mall and like the sound of a tune, but can’t for the life of you make out who sang it or what the song is called? Shazam takes the hassle out of manual searching by allowing you to activate their app and to let you record a brief snippet of the mystery tune – which will then be matched up by their magic service and delivered back to you so that you may download or stream it at your leisure. It’s a brand which is well-known – so much so that one of the world’s leading tech giants have snaffled up the app in a landmark purchase.
Apple, who are riding on the coattails of their success with their premium iPhone X smartphone – have bought Shazam for what is reported to be a cool $400 million – a move which the brand is hoping will allow the service to slide in seamlessly with their own entertainment and music services. Apple has entered into streaming themselves with Apple Music in recent years to compete with Spotify – and while the iTunes store still oversees considerable yearly revenue, purchasing such software could be particularly useful in helping to boost the service – though it’s the streaming platform that the giants are looking to tie Shazam into.
Watch: Apple is Buying Music Service Shazam ▶
Apple’s official line regarding the sale is an excited one, and that’s hardly unexpected. “Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music discovery and delivering great music experiences to our users,” official confirmation read. The brand is generally very shrewd about the purchases it makes – having only made one other high-profile buy, Beats Electronics, since 2014. This sale went for around $3 billion – meaning that Apple is clearly one to save the pennies for the tech and services it believes are worth investing in.
Shazam is already tied in with Siri, meaning that anyone enquiring with Apple’s virtual assistant can simply ask about which song is playing to get a speedy response – though this deal will tie in the app and its capabilities with Apple’s landmark streaming services, meaning that iPad and iPhone users can now discover more music more freely than ever.