by Graham Pierrepoint
Apple’s landmark announcements and reveals of their latest gadgets each and every year are always anticipated – and no one was truly prepared for Tim Cook and co to put forward not one but two separate smartphones for the public to start scrambling to get. The iPhone 8 range and iPhone X were launched side-by-side – with the 8 and 8 Plus available for regular smartphone price and with the X launched as a premium device for $999 – the aim of the firm this time around was to try and really change the game for true iPhone fanatics. However, while the iPhone X seems to have been considered as a premium find for Apple fans for some time now – and with the iPhone 8 having been left to linger in the background – it seems that rumors are going wild about the future of the X on the whole.
The iPhone X, it would seem, may not have driven the masses quite as wild as Apple were expecting. Analysts report lately that Chinese users in particular are frustrated with the device in the sense that too much screen space has been removed – while a general feel of a lack of innovation, despite its promotion as the smartphone to change all smartphones, seems to have bled through into public consciousness. So much, it would seem, that analysts and experts are anticipating the handset stopping production altogether – and while there are 18 million of the device anticipated to be shipped within Q1 of 2018 alone, there is considerable talk that the X could halt production as soon as the summer, to pave way for new innovations towards the end of the year.
Watch: Older iPhones Outsold The New X In The U.S. During Q4 ▶
Apple are allegedly set to go even further when it comes to releasing its latest landmark phone later this year – with some sources believing that up to three different phones could be heading our way by the end of the year. Many believe that a smaller, ‘lite’ version of the iPhone as standard could be getting ready for release – though whether or not they will bolster its release with another luxury, premium phone such as the X will remain to be seen.
The iPhone X was seen by many to be a brave gamble – appealing to the more affluent Apple fans out there – while neither the iPhone 8 nor the X appear to be pushing the cravings for innovation that buyers are thirsting for.
Watch: TD Ameritrade's JJ Kinahan on Why Apple Shares Are Falling ▶