by Graham Pierrepoint
Anyone who’s into current tech will already know that going ‘smart’ is very much on the agenda – after all, as technology progresses, our lives are sought to be made even easier. The emergence of Amazon as the leaders in the smart tech game did rather catch people off-guard – with Google also in the race and with Apple having led the way with their in-built PA, Siri, for many years now. The idea of machines doing more and more of our household and menial tasks for us is rather mind-boggling for those of us who are scared of losing control to artificial intelligence – but the majority consensus seems to be, at least according to sales figures, that more and more of us are welcoming AI into our lives. Amazon are set to extend their reach even further in the weeks and months to come – as their ‘smart clocks’ look set to expand across Europe.
The Echo Spot – which runs alongside their existing Echo hardware and makes use of their popular Alexa voice assistant – is a tiny, globe-shaped device with a clock face – and it is capable of offering a wealth of information and assistance on the same lines as the existing Echo. It is essentially an Echo with a screen – something which some users may well have been clamoring for – and as the smaller sibling of the Echo Show, it has already proven extremely popular with US audiences. UK smart tech fans are set to really lap up the new tech in the months to come – with Amazon hoping that British techies will love the idea of a smart clock with a screen as much as they have loved the idea of a personal assistant in the form of an upright cylinder!
Watch: ▶ Amazon Echo Spot review
The Echo Spot also benefits from a camera and built in microphone, which looks set to converse with a number of likewise devices in the Echo and Alexa range – meaning that it may well find itself a cozy niche in the Amazon family of devices in homes across Europe as well as the US. The question on technology fans’ lips right now, however, is will Amazon continue to dominate in this market – or will Google or Apple make the leap forward and snatch the AI PA game from their clutches? Keep your eyes on AI this year – things are getting interesting!