by Graham Pierrepoint
The news that UK chains of KFC were having to close temporarily as a result of a shortage of their essential resource – chicken – has gone more than viral. A recent change in delivery support has resulted in considerable chaos for the brand, and while many of their branches are franchised, the move in supplier has resulted in considerable loss of time open – through exact monetary losses are yet to be totalled. It’s thought that, on the whole, this saga could cost the brand millions – and while the vast majority of stores have now recovered from the Great February Chicken Shortage, get ready – as fried chicken fans may now have to do without their trademark gravy pots, too.
Watch: ▶ First a Chicken Crisis, Now KFC Is Running Out of Gravy
Social media has been erupting with customers complaining that there’s been a distinct lack of gravy at a number of KFC branches – indicating that problems they may be facing with regard to supply may not yet be over and done with. It’s thought that a supplier had in fact been selling off excess chicken which had been returned from a DHL depot – as DHL are now responsible for partnering with the fast food chain for their food supply. Beyond this, KFC have directly reached out to UK press such as The Independent to comment on gravy-related issues.
“97% of our restaurants are now open – however, due to the ongoing distribution challenges DHL is experiencing, some restaurants are continuing to serve a reduced menu – including gravy. We’re working as hard as we can to get this sorted out – we know that our gravy is a big favorite!” KFC’s spokesperson has been up front with the press in light of the recent shortages of meat – following up on what has arguably been a fairly unprecedented series of events.
The KFC Crisis – or #KFCCrisis as it’s being labelled on Twitter and Facebook – with thousands weighing in on the shortages that have been driving regular patrons of the chain to distraction. It is a British stereotype that a stiff upper lip and a want not to complain runs through the blood of every UK citizen – however, it seems that a lack of fried chicken and gravy pots has pushed things that little bit too far. The move to DHL has proven to be something of a public nightmare for KFC – let’s hope that regular visitors get their gravy soon enough!