Sunday, 8 December 2019
On a weekend that is traditionally a slower period before the holiday releases arrive, Disney’s “Frozen II” joined “Glass” and “Avengers: Endgame” as the third 2019 film to top the box office charts for three weekends. The animated film took in $34.7 million this weekend to bring its domestic total to $335 million.
Overseas, “Frozen II” added $90 million this weekend to bring its global total so far to $920 million.
With this result, Disney’s total global grosses for 2019 have passed $10 billion, with “Star Wars: The Rise of Skywalker” still to come. Disney passed the global industry record that it set in 2016 with $7.6 billion way back in July with the release of “The Lion King,” and when grossed from the recently acquired 20th Century Fox are included, Disney’s total annual box office balloons to just under $12 billion.
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With no major releases this weekend, the two new additions to theaters were Focus Features’ “Dark Waters” and STX’s “Playmobil: The Movie.” “Dark Waters” spent two weeks in a limited release run to build word of mouth, grossing $1.2 million in that span. This weekend, the socially conscious drama expanded to 2,011 theaters and grossed $4.1 million for a $5.3 million total.
“Playmobil,” meanwhile, has been left behind by families who are more interested in “Frozen II.” The new animated release has opened to a mere $668,000 from 2,337 screens, giving it a per screen average of just $3,285. That ranks among the top 5 worst openings for a wide release on more than 2,000 screens.
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However, STX won’t be taking a big writedown on this movie, as it was a distribution-only release for them with a $3 million marketing spend focused mainly on in-theater advertising. Grosses were also weighed down by STX’s agreement with movie theater companies to experiment with a variable pricing model, an idea that has been thrown around by analysts and theater owners as a way to increase interest in lesser known movies by offering tickets for them at lower prices. Tickets for “Playmobil” were available in many markets for as low as $5.
Lionsgate/MRC/T-Street’s “Knives Out” is No. 2 this weekend with a $14.1 million second weekend and a $63.5 million total. Fox/Chernin’s “Ford v Ferrari” and Universal/Makeready’s “Queen & Slim” are tied for third with $6.5 million each, with “Ford” pushing its total to $91 million after four weekends, while “Queen & Slim” has a total of $26.8 million after two weekends. Sony/TriStar’s “A Beautiful Day in the Neighborhood” completes the top 5 with $5.2 million and a $43.1 million total after three weekends.
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