LIV Golf’s TV Deal With The CW Fundamentally Shifts Both Partners Narratives
Published
LIV Golf, a growing thorn in the PGA Tour’s side, tees off their sophomore season next month at Mayakoba with a tailwind. The controversial upstart is poised to reach a wider audience after inking a multiyear broadcast and streaming agreement with the CW, the fifth-largest domestic network. “Golf…
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