Justin Bieber just sold his entire music catalog. Here's why companies are eager to strike these massive deals

Justin Bieber just sold his entire music catalog. Here's why companies are eager to strike these massive deals

Upworthy

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Music superstars are cashing in on a red-hot market. Justin Bieber on Tuesday joined a growing list of iconic singers who have struck mammoth deals to sell their music catalogs — or, in some cases, their masters — for hundreds of millions of dollars. The song management company Hipgnosis said that…

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